They’re not built for productivity. They’re built for psychology.
The 7 Sins:
- Pride → Instagram — vanity metrics, status games
- Greed → LinkedIn — “just one more opportunity”
- Lust → Instagram, TikTok, Tinder — endless stimulation & pleasure
- Envy → Instagram — curated lifestyles that make you compare
- Gluttony (excess)→ Instagram, YouTube, Netflix — infinite consumption
- Wrath (rage) → Twitter/X — outrage keeps you engaged
- Sloth (Idleness) → Candy Crush — passive time sinks, infinite scrolling
The wild part?
These aren’t bugs. They’re features.
They work because they mirror human nature.
So if you’re building a product, ask:
- Which human impulse am I tapping into?
- And is it making people better… or just more addicted?
And if you’re just using these platforms:
- Know what you’re feeding.
Not every appetite deserves a buffet.