Velocity over speed: Direction matters more than pace. Worry more about where you are headed, not how fast you are moving.
Compounding: Small gains, repeated, become massive. Improve a little daily.
Supply & demand: Price moves where balance breaks. Find and take advantage of the imbalance.
Scarcity: Rare feels valuable. Accumulate rare qualities, skills, assets.
Tit for tat: Play fair, but don’t be a fool.
Trial and error: To succeed, do, fail, learn, repeat. Try. Try. Try.
Opportunity cost: Choosing one thing means losing another. Know what you are losing when choosing.
Incentives: People do/don’t what you reward/punish.
Feedback loops: Wins create more wins, losses create more losses.
Leverage: A little effort can move a lot. Find it. Use it.
Diminishing returns: More isn’t always better. Know when to stop.
The 80/20 rule: A few inputs drive most results. Don’t lose your 20.
Parkinson’s law: Work expands to fill the time. Set short deadlines.
First principles: Break problems down to the basics. Reason up from there.
Marginal gains: Tiny improvements stack up. (similar to Compounding)
Asymmetric bets: Small risk, huge upside. Make many of these bets.
Sunk cost fallacy: Don’t throw good after bad. Cut your losses, money, time, energy.
Second-order effects: Actions have ripples you can’t always predict. Try hard to predict them anyway.
Inversion: Think about what to avoid, not just what to do. Focus is removing noise and saying no. Prefer a not to-do list over a to-do list.
Lindy effect: The longer it’s lasted, the longer it will last. Read and learn old ideas.
Power laws: A few things matter way more than the rest. Identify the few, ignore the many.
Optionality: Keep choices open; value flexibility. Position yourself to have multiple options rather than one.
Opportunity window: Great opportunities have an expiry date. Act before it closes.
Confirmation bias: You’ll find proof for whatever you already believe. Look for disproof.
Self-fulfilling prophecy: Belief shapes reality. Curate your beliefs to support the reality you want to create.
Trade-offs: You can’t have it all. Don’t try to. The man who chases two rabbits catches none.
What other big ideas you know that happen to be simple?
Happy weekend!