$100M Offers

If you play the same game everyone else does, you’ll get the same results everyone else does (mediocre).

Ideally, you want to play in a “category of one”.

In order to do that you need to decommoditize your product, service, and offering and charge a premium price.

The way to achieve that is by changing your service/offering in a way that is NOT comparable to any other offering in the market.

If people can’t compare you to other alternatives, they can’t judge your service based on your “price”.

Instead, they will judge you based on your “value”.

When that happens, you can charge a high price for your service.

A higher price means higher value (literally) 🤔

When you raise your price, you increase the value the customer receives without changing anything else about your product! 😳

When you decrease your price, you… … Decrease your clients’ emotional investment since it didn’t cost them much … Decrease your clients’ perceived value of your service since it can’t be that good if it’s so cheap, or priced the same as everyone else … Decrease your clients’ results because they do not value your service and are not invested … Attract the worst clients who are never satisfied until your service is free … Destroy any margin you have left to be able to actually provide an exceptional experience, hire the best people, invest in your people, and growth of your company

But when you increase your price, you… … Increase your clients’ emotional investment … Increase your clients’ perceived value of your service … Increase your clients’ results because they value your service and are invested … Attract the best clients who are the easiest to satisfy and actually cost less to fulfill, and who are the most likely to receive and perceive the most relative value … Multiply your margin because you have money to invest in systems to create efficiency; hire smart people; improve customer experience; scale your business

This was just some sneak pick into this highly insightful and actionable book by Alex Hormozi.

Took me around 10h to read with the whole book as highlights 😃

Great read and investment for entrepreneurs and business owners who want to break out of the competition and actually make a profit.

Happy reading! 📙