Blue Ocean Strategy

Questions are more important than the answers.

We are always rushing to find an answer; usually to the wrong question.

Because we have a bias for action.

That’s why if you can find and ask the right questions, you can set yourself apart from the masses and up for extraordinary results.

The question of “how to create new demand” is a question that not many business strategists and innovators ask themselves.

They are more focused on the old questions of business development strategy, which by the way, everybody else is focused on.

Like:

• How to increase our share of the existing market?
• How to enter an adjacent market?
• How to disrupt an existing industry with creative destruction?

These questions are mainly focused on the competition.

This means you are forced to think about how to provide more of the same thing that others are offering for less price.

If you want to win this game, you need exceptional service and offering with exceptional execution to gain marginal profit.

I don’t think it’s wise to play this game!

Peter Thiel said it right: when there is heavy competition, all the profit will be competed away; therefore competition is for losers!

Blue Ocean Strategy makes you ask better questions and provides guidance and a blueprint on how to go about finding the answer.

Questions like:

• How to create an uncontested market space?
• How to break away from the competition by playing in a different field and maybe a different game?

It also tries to answer these questions by suggesting lots of new lenses to redefine market boundaries and essentially growing the market and not competing for the same pie.

This is a playbook for innovators and business strategists.

Happy reading! 📙