ideas hub · who

Daniel Daneshi: engineering, product, leadership, self-mastery

Hi, I'm Daniel, a tool maker. By day I lead a software engineering team at Entirely; by night I build Mailover, an AI email client trying to cure the email hangover and win your attention back from the inbox noise. I write under @_generalkaizen about building, craft, and thinking.

Daniel Daneshi

The idea is kaizen: 1% better daily, compounding small edges in the product, the craft, and the body, over years. I care more about process than outcome, consistency than intensity, and evidence than confidence. I love building systems that solve everyday problems, and read up to 20 books a year, mostly non-fiction. Mute the world, and build your own.

About →Résumé →Email →

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made · featured

mailover

AI email that reads for you. Shannon solved the wire; Mailover solves the meaning: it pulls the decisions and deadlines out of the noise and hands you a daily briefing.

88%

of your inbox is noise

28%

of the week spent on it

visit mailover ↗read more →

made · featured

booksense

The reading app that keeps you motivated to finish the books you start. Streaks, stats, and a community of readers to discover, track, and share the way you read.

480K+

minutes read

16K+

notes taken

visit booksense ↗read more →

reading sessionsA timer, a live room, and notes taken without leaving the page.

home & notificationsWhich book are you in the mood for today?

profile & feedWhat the people you follow are reading, and how far in.

notes that come backHighlight a passage; it resurfaces until it sticks.

the live roomTake any free seat and read alongside everyone else.

shelves & statsLevels, streaks, hours — the case that the habit is real.

made · new

distronaut

Nobody knows which channel works for them. You do not find it by planning. You find it in reps.

Become a distronaut: a distribution explorer. A distronaut charts channels the way an astronaut charts space. Methodically, on a schedule, with a log.

100

actions written in advance

4

lanes, all four every week

visit distronaut ↗read more →

the startOne lane a day, a hundred reps of it. It reads your site first.

the planThe split it suggests across the four lanes, and the one number you name.

the morningHow loud it may be about it, and the action waiting at 7:30.

the workA timer that logs to its lane, over a hundred actions written already.

the draftStudio writes the post, then three numbers close the day.

the chainTwenty-nine mornings in a row, and a calendar of every day you worked.

the proofEvery rep on the heat map, and what each lane actually returned.

Fourteen screens from the Distronaut iPhone app, in the order you meet them: the welcome screen, onboarding reading your site, the suggested Core 4 split, the hundred-day number, the nudge settings, the day's one action, a running session, the written action list, the studio drafting a post, the log sheet, the streak, the daily record calendar, one action's history, and the growth ledger.

writing

aug 03, 2026finding your ICP · who exactly is this for?essay aug 03, 2026one word · on positioningessay aug 02, 2026a thousand phds in your pocketessay

all writing →

the book · long-form

the maker's code — book cover

living book · written in public · readable today

the maker's code

On building, craft, and staying in the game

The world is a museum of passion projects; everything around you is someone's lifework, made by people no smarter than you. A field guide to muting the world and building your own. A new chapter lands every week.

00the museum of passion projects

ibuild your own

iiengineer your input

iiimaster the craft

ivstay in the game

vdecide what you feel

start reading →download pdf ↓

watch

how i read 32 books a year & lessons learned

youtube · 14 min

the cure for the email hangover: what mailover ai is & how it works

youtube · 3 min

getting started with mailover ai: full onboarding walkthrough

youtube · 15 min

the best ai email tools in 2026: the complete landscape

youtube · 8 min

shorts

on x · @_generalkaizen

follow on x ›

notes

Four years of notes to self, kept in public, on building, taste, discipline, and staying in the game. Reassembled from the full archive and sorted by what they're about.

1,464

notes written

182

threads

12

topics

’22–’26

four years, in public

the world is a museum of passion projects. everything around us is someone's lifework.

@_generalkaizen

deeply know who you are. deeply know what you want to do. then wake up every day and get after it, and stay in the game long enough to get lucky.

@_generalkaizen

browse by topic

Self-Mastery, Discipline & Habits

discipline, kaizen, engineering your state

Startups, Business & Strategy

building companies, moats, distribution

Philosophy, Meaning & Human Nature

meaning, attention, how people work

Product & Design

taste, detail, subtraction, craft

Innovation, Creativity & Contrarian Thinking

new ideas, taste, going against the grain

Reading, Books & Learning

what to read and how it compounds

Technology & AI

where the tools are going

Money, Wealth & Markets

leverage, ownership, the long game

Building in Public

my projects, launches, and dev logs

Career, Work & Ambition

what to reach for and why

Relationships & People

who you keep around you

Geopolitics & Politics

the world, seen from a distance

on linkedin · daniel daneshi

connect on linkedin ›

posts

The LinkedIn archive, republished here so it lives somewhere I own. Essays that started as feed posts, plus the short ones that never grew past a paragraph, all sorted by what they're about.

49

posts written

7

categories

59

minutes end to end

this is how you win

Do all the little things that tilt the odds your way.

software engineering has never been about code

Coding is an incredible skill and asset.

browse by category

habits, state, and staying in the game

mental models, analogies, and clear judgment

products, onboarding, and why i built mailover

leading peers, motivation, and speaking well

markets, bitcoin, and what actually compounds

craft, hiring, and how software gets made

ai, tools, and what technology does to us

on goodreads · rated and reviewed

browse the shelf ›

book reviews

What I took from every book worth writing about: the argument in a paragraph, the lines I kept, and whether it earned the hours. Mostly non-fiction, roughly 20 a year.

82

books reviewed

4.6

average rating

6

shelves

’18–’26

years of reading

most recently read

The Art of War — cover

The Art of WarSun Tzurated 4 out of 5

The Great Mental Models — cover

The Great Mental ModelsShane Parrish & Rhiannon Beaubienrated 5 out of 5

The Status Game — cover

The Status GameWill Storrrated 5 out of 5

Stop Reading The News — cover

Stop Reading The NewsRolf Dobellirated 5 out of 5

Shortcut — cover

ShortcutJohn Pollackrated 5 out of 5

Read Write Own — cover

Read Write OwnChris Dixonrated 5 out of 5

The Anthology Of Balaji — cover

The Anthology Of BalajiEric Jorgensonrated 5 out of 5

Clear Thinking — cover

Clear ThinkingShane Parrishrated 5 out of 5

Start with Why — cover

Start with WhySimon Sinekrated 3 out of 5

A Manual For Living — cover

A Manual For LivingEpictetusrated 5 out of 5

$100M Offers — cover

$100M OffersAlex Hormozirated 5 out of 5

Blue Ocean Strategy — cover

Blue Ocean StrategyW. Chan Kim & Renée Mauborgnerated 5 out of 5

made · linked

visit mailover ›

made

The things I've built and the places I show up. A short, curated list. If it's here, it's because it's worth your time.

AI email, calmly. An inbox that respects your attention instead of competing for it.

booksenseios app

The best investment is in yourself. A reading companion that turns learning into a daily self-investment habit.

distronautios app

One distribution action, every morning, for a hundred days. For builders who ship more than they sell.

tiny winsios app

A daily log of one-percent improvements. Kaizen, made into a habit you can keep.

now · updated jul 2026 · from munich

now

A snapshot of what has my attention today, and nothing more. It changes as the work does.

Leading an engineering team of around 10, building scalable enterprise applications at censhare, Entirely.

Perfecting Mailover every day to cut inbox time for users by hours weekly and removing the inbox noise so they can stay focused, organized and productive.

Serializing the maker’s code: one chapter a week, written in public.

Working on Mailover distribution problems: organic reach, activations, conversions… solving distribution.

Health: consistency over intensity: tiny-wins (a daily walk, less food, visit gym 2-3x per week).

on the wall

mantras

The sheets pinned above my desk. I printed them so the ideas I keep forgetting would be unavoidable. Tap any one to open the full page.

rome wasn’t built in a day — rome wasn’t built in a daypatience · compounding

you need motion, not motivation — you need motion, not motivationaction

pursue a vision fanatically — pursue a vision fanaticallyconviction

obsess over the next step — obsess over the next stepmethod

do everything; ignore nothing — do everything; ignore nothingodds

stack tiny edges — stack tiny edgeshow you win

determination is continuity — determination is continuityunder resistance

keep looking for new attack vectors — keep looking for new attack vectorswhen you’re stuck

engineer your input — engineer your inputsignal › noise

what noise did you remove today? — what noise did you remove today?daily check

results follow habits — results follow habitsalignment

do this today — do this todaythe list

evening questions — evening questionsprinciples

decide what you want to feel — decide what you want to feelstate

today is a gift — today is a giftperspective

the best feelings in the world — the best feelings in the worlddaily check

don’t wait, chase it — don’t wait, chase itpursuit

obscurity, the usual suspect — obscurity, the usual suspectbehind failure

assume misunderstanding — assume misunderstandingbefore you react

act before you think — act before you thinkexperiments

get what you want out of life — get what you want out of lifethe 5 step process